OUR METHODOLOGY

 

We pride ourselves on success. We deliver on the value we are renown for by following the methodology listed below very closely without deviation. 

Many of the steps below are optional. It is not mandatory to partake in the full gamut of services we offer.

Rabbit Web

 

Planning Phase

 
Call us on 1300 55 11 19.

This is an optional step as all the information you need is on our website. If you do choose to call us we can probably fill you in with what you need to know quicker. We can also quickly determine weather our services are a suitable fit for what you wish to achieve and spend a bit of time educating you on what you need to know to make that decision.

It is your responsibility to write your own content unless you are using our full copy services.

If you so desire you can easily add content at the end of the process however having content available up front aids in the design process. To that end, jot out as many ideas and information as you can and gather the following in a Microsoft word document (or your other favorite word processor);

  • A list of pages you want.
  • The copy/content you want on each of those pages
  • Your logo if you have one. Note this should be as high a quality as you have. We cannot clean up poor quality logos without considerable surcharges.
  • Images you want on the website. (If you do not have any we can provide stock photography.)
  • Video files you want on the website.
  • A list of websites you think you would like to emulate.
  • Additionally, if you have an existing website send me the URL and I can gather the content from there. 
Initial consultation is free. All verbal consultation thereafter is billed.

All in-depth consultation is done in pre-booked allocated blocks of half an hour. Your Initial consultation session goes through the process of taking an order and discovering your wants and needs. This consultation is free and is performed with the most experienced members of our team.

 

Thereafter all verbal consultation is charged out at our standard hourly rate in minimum hourly blocks.

 

The consultation has three agendas which we will tackle in order;

  • 5 minutes - Answer any questions or issues you have about web services in general.
  • 5 minutes - Ensure that we are a good fit for the kind of services you are looking to be provided with.
  • 20 minutes - Work through the order form. That is, provide us with enough information and content to allow us to commence developing your website.

You can book a consultation via our website here.

Payment is required up front.

At this point if you are unhappy with our process or anything you have seen so far you are under no obligation to stay with us. On the other hand, if you are happy and have seen enough to trust us, you will be asked to sign an agreement which details the specifics of your order, what you will be receiving, and a payment schedule.

 

We will usually ask for 50% payment up front before proceeding to do a job however we do make exceptions for higher end websites and repeat customers. The specifics will be documented in your agreement and you will know what to expect before any work begins.

Production Phase

 
Now that we have an agreement signed we will produce a prototype.

This will include all the content you have provided (or dummy content if you have not provided any). The turn around time is between 2 and 3 days depending on our workload.

 

Once completed, you will have the opportunity to review the prototype live and see what it looks like and how it works.

You get one free revision.

This step is cycled depending on how many revisions you have requested when you placed your original order. By default you will get the opportunity for one revision, however you can opt for as many as you like.

 

If you change your mind after the agreement has been signed and wish for more revisions we will add it to your bill at the end of the process.

 

Please note: Revisions mean revisions to the actual layout, colours & aesthetics of the website, NOT the content. The content will be your responsibility unless you are using our content management services.

Add your own content or use our services.

You can now add content to your site to your hearts content. Add one thousand pages if you like, add videos, images, music, whatever you like.

 

If you wish to use our content management services we will do that here. Typically we do require input from you and you will get far superior results if you put in the groundwork yourself before hand.  Here's why;

 

Thinking about your content will help you think about, who do you want to attract, and how you want to do it.A great website starts with the development of your content. It is foolhardy to build your website without thought as to what will go on it.

You get one free revision.

You will be given the opportunity to revise any of the work we have done. We will then do a second round (or as many as you have agreed to on your order).

Marketing Phase

 
A website is useless if it can't be found.

For those who require it we perform Search Engine Optimisation techniques on your existing content. Doing this alone will get a high proportion of sites to the first page of Google as long as the keywords are not overly common.

 

For sites targeting highly competitive keywords it is necessary to use additional techniques which we will tackle in the last phase of our methodology.

GO LIVE! The big day is here.

In order for your site to be live and accessible we will transfer the website to a live host and process your domain name. This process usually takes a day or two.

 

You do not have to do anything during this step except watch!

The way to be found.

There are few types of marketing campaigns we perform. Google Adwords Campaigns, Onsite Search Engine Optimisations, Offsite Search Engine Optimisations.

 

Search Engine Optimisation can be a hit and miss affair of which we do not guarantee results. For further details please explore our help forum and knowledge base.

 

All campaigns are managed on a cycling bill schedule of which you are free to exit at any time.